AymoAI is a technical AI product that generates written and coded output — still introducing itself to a broad audience rather than an established one.
Starting Point
Awareness was the actual problem, not conversion. The ad needed to make the product feel approachable at a glance and run in front of a general audience, before any deeper feature explanation happened elsewhere in the funnel.
Process
Reference material used in the editReference material used in the edit
Script excerpt and storyboard frame — add when available.
Decisions
Pacing
Add: why this pacing was chosen for this project.
Visual style
Add: why this visual style / 2D vs. 3D approach.
Voice-over
Add: why voice-over was or wasn't used.
Scope & DeliverablesAdd: what was delivered, and over what timeframe.
ResultsAdd: metrics (views, CVR, retention) if available, or a concrete client observation — no numbers invented here.
